Meet Our Team
Designed by women for women. As an all-female business, based in the North East of England, Lily Ella strives to empower women through our timeless collections, inspiring prints and beautiful designs. Our team may be small but our passion for making women feel fabulous is anything but.
Let us introduce ourselves…
Following her dreams and acting on a lifelong ambition, our founder and designer Zoe began Lily Ella at her kitchen table back in 2013. With a love of clothing and travel, Zoe’s creativity blossoms when designing our latest collections. At home you’ll find Zoe spending time with her family and friends or planning her next adventure!
Zoe's life quote
“Stay close to people who make you feel like sunshine”
Focused, resilient and a master of numbers, our Senior Operations Manager, Fran, loves nothing more than working hard behind the scenes to ensure Lily Ella strives. Joining our family in the summer of 2018, and originally from South Africa, Fran has become a key member of the team and we would be lost without her (and her spreadsheets!). Away from work, find Fran walking her new puppy on one of our stunning beaches in the North East.
Fran's life quote
I’d rather look back at my life and say ‘I can’t believe I did that’ instead of saying, ‘I wish I’d done that.’
Merchandiser-come-mastermind; Steph’s day-to-day involves planning for upcoming collections as well as liaising with suppliers to ensure only the best pieces reach our customers. A member of the Lily Ella team for over 5 years, Steph’s passion and drive for Lily Ella is infectious and always strives to grow the brand wherever possible. With a hidden talent for cooking and baking, at weekends you’ll find Steph rustling up something in the kitchen or enjoying time with her two boys.
Steph's life quote
“Just keep swimming...” - Dory, Finding Nemo
As Lily Ella’s Design, Buying and Merchandising Assistant and joining us on her placement year whilst studying Fashion Design with Marketing, Natalia’s eye for detail is one of a kind and she is passionate for delivering results in her work. Assisting on shoots, proposing ideas for new campaigns as well as being our savvy social media scheduler, Natalia is a key part of the team here at Lily Ella. After work, you’ll find her exploring our home city of Newcastle, supporting local businesses and enjoying the great outdoors with her Frenchie.
Natlia's life quote
“There are no regrets in life, just lessons.”
As Garment Technologist, Lesley meticulously scrutinizes every piece that forms our collections to ensure they are of the highest quality and that they truly fit and flatter our customers of all shapes and sizes. As a perfectionist, Lesley strives for the best for our customers and accepts nothing less, never underestimating the power of fabulous clothing. Lesley’s weekends are spent finding hidden places of beauty in her motorhome with her cockapoo on board too.
Lesley's life quote
“Life is not about waiting for the storm to pass but learning to dance in the rain.”
With extensive experience in her profession, Lauren is our graphic designer and is responsible for the beautiful design of our catalogues as well as our advertising materials also. Away from her desk, you’ll find Lauren in the kitchen baking some delicious treats or spending time with her family and 2 young children exploring beautiful Northumberland, enjoying picnics and discovering new walks.
Lauren's life quote
“Age is of no importance unless you are a cheese”
As the most glamourous member of our team and a self-confessed lover of clothes, bags and shoes, Julie is our Customer Service Supervisor and leads our style experts and sizing gurus. With us since the start, Julie joined Zoe at her kitchen table and has witnessed the business grow ever since. On an evening, you’ll find Julie sipping pink gin (her favourite) and trying on the latest pieces of our collections to advise customers on fit and styling too.
Julie's life quote
“She’s bright like glitter and bubbly like champagne”
No query is ever too great for our team and mum-of-2 Debbie enjoys nothing more than chatting to our customers, on a personal level, always delivering outstanding service. Away from her work, you’ll find Debbie enjoying hikes in the stunning Northumberland countryside; rustling up some biscuits (her speciality) or watching a movie, with period dramas being her absolute favourite.
Debbie's life quote
“Great things happen when you distance yourself from negativity”
Delivering brilliant service each and every day to our ladies, Vicki is always happy to help and finds joy and pleasure in helping our customers, whatever their occasion. Vicki loves travelling, exploring new places as well as spending quality time with family and her young daughter. On top of that, Vicki also dedicates time supporting two charities that are very close to her heart.
Vicki's life quote
“You only have one life so live it”
Managing our warehouse and controlling orders, Ashleigh’s skills include organisation, attention to detail and efficiency as she leads our delivery operations. Away from Lily Ella, Ashleigh enjoys spending time with her two teenagers and family and taking her dog Luna out to the rising sun for long walks.
Ashleigh's life quote
“Everything happens for a reason”
As our warehouse wing-woman, Annmarie assists in our delivery operations ensuring orders leave quickly and smoothly and those that return are handled in the quickest manner, making our customers smile. In her spare time, Annmarie enjoys making the most of days out in the North East with her husband and two children, with walks to the lighthouse at Whitley Bay and having fun at the fair in South Shields.
Annmarie's life quote
“Family. Today’s little moments become tomorrow’s precious memories.”
Karen’s role at Lily Ella includes coordinating our photo shoots (a highlight of the Lily Ella calendar). This involves securing our photographer, models, art director as well as hair and makeup stylists also. Karen works her magic organising shoot locations, travel, lights as well as props too. Karen also works with our graphic designer, Lauren, on our catalogues. Away from Lily Ella, Karen and her husband enjoy cooking, even if it does get competitive sometimes! She loves the outdoor life, so you’ll often find her walking her two dogs along our beautiful coastline or spending time helping to promote the UK’s Native Vulnerable Dog Breeds.
“Wrinkles should merely indicate where the smiles have been” – Mark Twain
As our Buying and Merchandising Assistant, Amy joined us at the beginning of 2022, after our Fran left for maternity leave. Helping to ensure that Lily Ella strives behind the scenes, her day-to-day consists of analysing stock and sales, managing finances and keeping the website up to date. Living in Australia for 6 years, she decided to relocate back to the north-east to be closer to family. Outside of work, you will find Amy living near the coast, enjoying walks with her husband and dog as well as keeping fit through yoga, pilates and running. When the weather and water is warmer, she likes to spend time in and on the sea.
Amy's life quote
‘’Live life to the fullest’’ – Robert Louis Stevenson