Upcoming AW17 Ladies Fashion Collection | Lily Ella

This autumn/winter 2017 season is a very important one for Lily Ella, we’ve got all sorts of things coming to fruition after lots of planning and hard work.

Having listened to customer feedback we’ve really played about with our designs and pulled out all the stops to bring you a totally fresh look. We’ve pared down some areas and expanded others, but you’ll still find our trademark prints and classic shapes. We’re really keen to hear what you think, so do let us know – we’re all ears!

Insight into our AW17 photo shoot

For our autumn winter ‘17 shoot we went on location for the first time on our photoshoot, to a truly lovely corner of North Yorkshire where we found a fantastic studio and some lovely locations. Keep an eye out for Noodle the horse and Peanut the whippet in the catalogue! Here are some sneak peaks from behind the scenes…

Our stunning set!


One of our gorgeous models had a fantastic ‘gadget’ which none of us had seen before. It was a cabin sized suitcase which doubles up as a scooter! She’d had to use it to scoot through Frankfurt airport to make her connection. Here’s a pic of it closed up and another one of our lovely fashion intern Anna giving it a whirl.