Lily Ella relaunches under new ownership 

We're thrilled to announce the relaunch of Lily Ella, your go-to destination for stylish, elegant women's fashion. Under new ownership, we are excited to bring you a fresh and revitalised shopping experience that celebrates individuality, empowers women, and embraces the latest fashion trends, all while still providing the same level of quality and diversity of styles that you know and love.

We’re committed to upholding the values and ethos that have made Lily Ella a favourite among fashion-conscious women, and with the relaunch you can expect to see this, along with some exciting changes. 

What can you expect from the new Lily Ella? 

We have some exciting things in the works as we the relaunch gets underway, including: 

Fresh Collections: We’ll be continuing Lily Ella’s legacy of curating unique collections with strategic designs that aim to fit and flatter, but also bringing a host of brand new styles. Whether you're looking for casual wear or something for a special occasion, you’ll have ample choice right here. 

Inclusivity: At Lily Ella, we believe that fashion should be for everyone. Our size-inclusive range ensures that women of all shapes and sizes can find clothing that makes them feel confident and beautiful.

Quality: We are committed to providing you with high-quality fashion pieces that not only make you look and feel great, but that also stand the test of time so you can get enjoyment out of wearing them time and time again. 

Responsibility: We understand the importance of implementing more sustainable practices in today's fashion industry. While we may not yet be perfect, we’re making conscious efforts to make our practices better. That's why we are actively working towards more eco-friendly processes in our production and packaging and we’ll continually keep our loyal customer base up to date with how we’re making improvements.

Customer-Centric Approach: Your shopping experience is our top priority. We've revamped our website to make it more user-friendly, with some intuitive new features that make browsing our ranges a breeze. We'll also be introducing a new customer support system to ensure your questions and concerns are addressed promptly.

Fashion Inspiration: Follow our blog and social media channels for fashion inspiration, styling tips, and the latest trends. We’ll be your go-to source for all things fashion-related.

Got questions? 

We understand that previous customers may have some questions for us as we begin trading once again. We’ve created a dedicated FAQs section regarding this, and have tried to answer as many questions as we possibly can. As the new owners, we do not have sight of any previous orders, as these are now in the hands of the liquidators. Read more here.

Join us on this exciting journey

We invite you to join us as we relaunch Lily Ella. Your support has been instrumental in bringing us to this point, and we're incredibly grateful for it. We can't wait to continue serving you and providing you with the fashion choices you deserve.

To celebrate our relaunch, we're offering a special discount on your first purchase. Use the code "NEWLILY" at checkout to enjoy 20% off non-sale items*.

Thank you for being a part of the Lily Ella Collection community. We look forward to sharing this new chapter with you and helping you express your unique style.

*One use per customer. Not applicable on sale items. Offer ends 8th October 2023 23:59.