About Us

Lily Ella is a mail order and online fashion retailer, passionate about creating stylish and timeless clothing. With new designs introduced each season, the collection offers everything from formal evening wear to light and practical daywear, perfect for a variety of occasions.

Creativity is at the heart of our brand, drawing inspiration from beautiful ideas through our exclusive prints that express a love for life via a spectrum of colour.

At Lily Ella, we understand the importance of feeling fabulous, which is why our fabrics fit and flatter. We only use the highest quality materials and craftsmanship and cut to suit a range of sizes from 10 to 26. We truly have a stunning piece for everyone.

We pride ourselves on being an honest and ethical brand and value both our customers and suppliers, always treating them in the same way we would want to be treated ourselves. We’re confident that our customer service reflects this, as we have a ‘Nothing is too much trouble’ policy and are happy to help, no matter what the query.

Maintaining a personable, human touch in all we do is also high on our list of priorities as a fashion label. Our fulfilment team take each order personally and every customer order is packed and sent to you with love and care.

Our Story

Established in August 2013, Lily Ella was the result of founder Zoe Glover being made redundant from her previous fashion job as a buyer for a mail order company. It was during this period, that she decided to follow her dreams and act on her lifelong ambition and start her own fashion label.

When choosing the name, Zoe looked close to home and took inspiration from that which she held closer and more dear than anything else – the names of her two young daughters, Lily and Ella.

Lily – Symbolising purity and beauty

Ella – True to all, lively and bright

“I needed a name that incorporated my visions and values, something that was personal to me, and something that embodied the feel I wanted to portray through the label. The meanings of their names reflect exactly what my clothing collection is about, and after realising the brand’s name any initial hesitations subsided and everything felt right.”

In 2023, Lily Ella was acquired by leading ecommerce agency Venture Stream, who have worked with Lily Ella for almost 10 years and now own and operate the brand.