Privacy Policy

Lily Ella Limited takes your privacy very seriously. We ask that you read this privacy policy carefully as it contains important information about what to expect when Lily Ella Limited collects personal information about you and how Lily Ella Limited will use your personal data.

This policy applies to information we collect about:

-- visitors to our website;

-- people who do business with us/register for our service

1. The information we collect about you

When you do business with us/register for our service we collect the following personal information from you:

1.1 name;

1.2 postal address, email address, telephone number, credit card number and expiry date;

1.3 if you contact us any details of correspondence with us

1.4 details of transactions you carry out through our site and fulfilment of your orders

2. How we will use the information about you

We gather this information to allow us to process your registration, process any orders you may make, provide the goods requested, to provide you with information, products or services that you request from us (for example, our newsletter), to carry out our obligations arising from any contracts entered into between you and us, to notify you about changes to our service.

The relevant information is then used by us, our agents and sub-contractors to provide you with statements of your account and to communicate with you on any matter relating to the conduct of your account and the provision of the goods in general. If you agree, we may also contact you about other products and services we think may be of interest to you.

We may also use aggregate information and statistics for the purposes of monitoring website usage in order to help us to develop our website and our services. We may also provide such aggregate information to third parties. These statistics will not include information that can be used to identify you.

From time to time we may provide your information to our customer service agencies for research and analysis purposes so that we can monitor and improve the goods we provide. We or our agents and sub-contractors may contact you by post, email or telephone to ask you for your feedback and comments on our goods.

3. Marketing

From time to time, we may wish to provide you with information about special offers or limited promotions specific to Lily Ella through email or by post that we think may be of interest to you. If you would rather not receive this information, please send an email to stating your name, address and postcode, advising you want no further correspondence from us. Alternatively, you can also provide this information by calling us on 0191 266 5075, or by writing to us at Lily Ella Collection, Unit 33, North Tyne Industrial Estate, Whitley Road, Benton, Newcastle Upon Tyne, NE12 9SZ. If you agree to us providing you with marketing information, you can always opt out at a later date. Our communications are designed to tell you about the benefits we can offer, so that you have exclusive access to our best deals. We use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible. 

On occasions, we may share your details with trusted retail partners whose products or services might be of interest to you. By trusted retail partners, we mean companies operating in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories.

We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers and charities. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, home interiors and travel categories. They share information on what their customers buy. Epsilon Abacus analyses this pooled information to help the retailers understand consumers' wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy.

If you would rather not receive this information, you can contact us using any of the methods listed in our Contact Us section and ask us to remove you from our mailing list. Alternatively, if you’d like to opt-out directly from this company, you can do so using the following methods:

           ■  Epsilon

                    Phone 020 8943 8049

If you remain happy that information may be sent to you from our selected partners, then we will continue to share your data with our data alliance.

4. Our use of cookies and other information-gathering technologies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. The information is used to track visitor use of the website and to compile statistical reports on website activity. For further information about cookies visit or You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function if you remove cookies from your browser.

5. How we protect your information

We have put in place the following security procedures and technical and organisational measures to safeguard your personal information:

Hardware firewalls are in place to prevent access to our severs from outside our network. Internal Access to our network is also limited.

SSL technology is in place where necessary on our website to protect any data you submit to our server.

We will use all reasonable efforts to safeguard your personal information. However, you should be aware that the use of the Internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the Internet.

6. Overseas transfers

The information you provide may be transferred to countries outside the European Economic Area ('EEA') that do not have similar protections in place regarding your data and restrictions on its use as set out in this policy. However, we will take steps to ensure adequate protections are in place to ensure the security of your information. The EEA comprises the EU member states plus Norway, Iceland and Liechtenstein. By submitting your information, you consent to these transfers for the purposes specified above.

7. Access to your information and updating and correcting your information

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please send an email to or send a letter to Lily Ella Collection, Unit 33, North Tyneside Industrial Estate, Whitley Road, Benton, Newcastle upon Tyne NE12 9SZ.

We want to ensure that your personal information is accurate and up to date. If any of the information that you have provided to us changes, for example if you change your email address, name or payment details, or if you wish to cancel your registration, please let us know the correct details by sending an email to or by sending a letter to Lily Ella Collection, Unit 33, North Tyneside Industrial Estate, Whitley Road, Benton, Newcastle upon Tyne NE12 9SZ. You may ask us, or we may ask you, to correct information you or we think is inaccurate, and you may also ask us to remove information which is inaccurate.

8. How long we keep your data

We keep your data on record for a minimum of 7 years. You can opt out of this at any point by contacting us: please send an email to, or call us on 0191 266 5075. You can also contact us by writing to Lily Ella Collection, Unit 33, North Tyne Industrial Estate, Whitley Road, Benton, Newcastle Upon Tyne, NE12 9SZ

9. Sale of business

If Lily Ella Limited’s business is sold or integrated with another business your details may be disclosed to our advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business.

10. Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

11. Changes to privacy policy

We keep our privacy policy under regular review. If we change our privacy policy we will post the changes on this page, and place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times. This privacy policy was last updated on 28th July 2013.

12. How to contact Lily Ella Limited

We welcome your views about our website and our privacy policy. If you would like to contact us with any queries or comments please send an email to or by sending a letter to Lily Ella Collection, Unit 33, North Tyneside Industrial Estate, Whitley Road, Benton, Newcastle upon Tyne NE12 9SZ

By submitting your personal information, you agree to the use of that information as set out in this policy.